Change is all around. Who has a Mo(bile) So(cial) Lo(cation) strategy and solution to create & build?
Having worked all over Europe, the Middle East, Africa, South Asia and now America, the story is the same everywhere. Passive consumers are self-organising mass niche audiences, getting vocal about standards and services. Established enterprises seem unable to appreciate or efficiently deliver quality interactive experiences. New entrants are jumping in to fill the void. Leaders need to deliver more interactive assets, faster and improve perceptual quality across many channels. Hierachies with traditional command and control systems are proving inflexible to competing with nimble new entrants while replatforms and giant IT budgets fail to deliver innovation fast enough. Even young startups have more investor confidence than seasoned enterprises. Meanwhile programmes that offer salvation are often sidelined for lack of finance satisfying measurements (whats the ROI on Social Media?) or groupthink planning (the web interface will be decided by this cross-departmental team. ha!).
Yesterdays ‘analog’ thinking slows entire global markets, holds back change and prevents healthy development of the capabilities needed to compete in this inevitable digital world. Daily inertia is drowned out by the buzz of acting busy doing the old things better, faster or louder. In the face of an ever more connected planet, the failings of an enterprise are instantly known and failure to master the new information age paradigm is a career limiting move. The good news is that there is always a way to master your digital destiny. My mission is to assist individuals on this path, showing them how to orchestrate technology as a center of excellence, how to take ideas to market, unleash innovation, uncover client capacity to grow exponentially. I create meaningly dialog with IT and help instill new technology capabilities and consult on repositioning organizational purpose to take advantage of the latest tools and trends.
I have a worldwide reputation for strategy analysis… typically tasked with solving dilemmas by fostering innovation and new digital strategy. I’m a dreamer and I see the future all around foreshadowed in peripheral culture shifts. We may be a long time from Trans-Humanism and Singularity, but we can already see these manifest. I act as a post-modern Oracle espousing a crescendo of ideas. Where there is buy-in, I give these ideas proven pathways to success. Client teams are thus spurred on to new “blue sky” horizons.
It’s a no brainer on getting Force.com into the enterprise. Sometimes you see archaic versus web world conflict internally especially in IT. This can affect fair evaluations of SaaS against owning the software on own real-estate, especially when IT is driving the tendering process. Heroku based start-ups have no fear and marcoms departments usually get what they want, although less often than commercial. Ubiquitous mobile access to the enterprise is a game changer in terms of accessibility and freedom from the desk - ironic given desk.com.
The challenge is simple for growing salesforce.com within the enterprise by offering and promoting the tools and training for admins, getting datafeeds in and letting the mashups begin.
Perhaps the greatest challenge is in forcing the entire organization to switch to hybrid API’s for their services forcing legacy systems out and fully leveraging the hybrid cloud model.
As for contenders against Salesforce, it’s difficult to see any competitors not already contributing to force.com. Google, Rackspace, HP and IBM are all relegated to a supporting roles in the plumbing with no truly embedded contact management and ECRM solution offering to compete with Salesforce. Amazon has the possibility if their EC2 Elastic Cloud and utility computing capabilities are assessed. FB has its capability in this space out-sourced to Heroku which is part of the Force.com real-estate now. It’s scary when Ellison owns a big slice but perhaps the only other viable contender to Salesforce.com’s rise is if FB comes out with a B2B SaaS, which if it’s SMB product evolves seems like a strong likelihood. Google already has alot but its clunky or not open to configure much of it. Google might get there too if they can get their head off the moon and professionalize their PaaS-SaaS-IaaS offering. Yahoo might even take on the mantle of competing with Salesforce.
But all these potential contenders must eat their own dog food before they become possible contenders. And the fact that Salesforce inhabits this space with an open market like Force.com it becomes a strategic play by Salesforce that makes their competition irrelevent. Genius! Buy SFDC stock.
Forgive me some details, this story told some 6 years ago over some pungent cocktails in Colombo.
It’s middle of 1985 and was like any normal sunny day amongst the unwitting management team on the 3rd story of a non-descript building in Dubai’s old city. The concept of the tiny Emirate’s own airline was gathering steam.
The team was made up of seasoned airline professionals from across the globe. Everyone knew what they were doing. Everything from route plans, staffing and equipment requirements, sales to operations were all ideas in play being made concrete day by day.
The dream of jet aircraft using Dubai as a hub seemed intangible and far fetched. Nobody knew where or when the aircraft would arrive and until that day, all the work, papers, signatures and work plans seemed pure fantasy. Chief amongst the seeming fantasists, in walks jovial white-clad dashing Sheikh Ahmed chewing a toffee saying hi to everyone and wearing his usual contagious smile.
As the management team gathered to enter the board room, Sheikh Ahmed does a sudden about turn, bidding everyone come follow. Cars await air conditioning on outside in the blistering Dubai heat, everyone jumps in and the cars start racing through the streets with police escort.
As the motorcade traversed the empty desert surrounding Dubai’s embryonic International Airport, a Pakistani Airlines 737 sitting lonely comes into view.
"What do you think?" Sheikh Ahmed asks cheerfully.
"What is it?" asks back Emirates future CEO.
"It’s your first plane, when can you begin flying!"
And so went the day Emirates Airlines got it’s first plane.
Interested In New e-Commerce / m-Commerce / SoLoMo Projects/Products/Programs
Especially looking for any Austin, TX-based teams building in web technologies; MongoDB, Scala/Liftweb & Node.js? I run engaging and dynamic requirements capture workshops, JAD Sessions and Innovation Safari’s to deliver customer/product/lifecycle engineering roadmaps (e.g. for identifying MVP and cash cows), eCRM portfolio candidates and functional architecture (including API functional design, Lo-Fi Interface Design, feature set SDLC user story backlogs, business model and User Experience design assets.
University of Illinois researchers have developed a new imaging technique that needs no dyes or other chemicals, yet renders high-resolution, three-dimensional, quantitative imagery of cells and their internal structures using conventional microscopes and white light.